Led reimagining of CodePath brand and voice, as well as complete redesign of website for improved user experience for students and funders.
Download the brand guide 👉🏼 codepath.org
Client coverage for YC-backed Konsus (now Superside).
Read the full article 👉🏼 newyorker.com
Client coverage for Future Point of View on a report I ghost-wrote for the firm’s CEO in collaboration with Huawei US.
Read the full article 👉🏼 Tech Times
Led design, content writing, and overall creative direction for 2021 annual report.
Download the report 👉🏼 codepath.org
Taught introduction to social media course in partnership with Kiteka, an MIT Solve finalist. This program trained women in Uganda to be self-employed social media managers.
Learn more about Kiteka 👉🏼 solve.mit.edu
Worked directly with CodePath CEO to build thought leadership in the equity in tech space, and grew CodePath’s Linkedin account from 10K to over 20K followers.
Follow CodePath 👉🏼 linkedin.com/school/codepath-org/
Client coverage for CodePath.
Read the full article 👉🏼 bloomberg.com
Valeria Hinojosa of Water Thru Skin promotes exclusively eco-friendly and ethical brands to her social media following of over 400K. Managed Collaboration with UpEffect for Social Impakt crowdfunding campaign and blog interview.
Content writing and strategy grew blog from 1K views/month to 10K views/month views in < 6 months. Led giveaway campaign that gained 6K email signups and over 3K followers on social media. Collaborations with influencers with over 300K followers (@andrewtkearns)
Redesigned UpEffect’s website to improve UX and increase leads. Grew leads per month by 80% in 2 months with social media engagement and UX improvement for applications.